3M Flyers, Brochures, & Accessibility
B2B and B2C flyer and brochure design was also an important part of my 3M account experience. It was my job to hit client goals while maintaining 3M brand guidelines.
Depending on the project, I would illustrate icons, edit photos, create infographics, or source stock photography. I also managed assets and ensured all digital flyers were ADA compliant.
Accessible design, especially in digital PDFs, is one of my top priorities. Making sure colors match WACG requirements and PDFs pass PAC checker have become part of my design blood. In any project, I’ll always recommend the solution that will be as accessible as possible. While working on these pieces, I helped my team develop solutions for ADA tagging issues, found resources that the team still uses today, and became a resource myself.
Team
CD: Wade Wenzel
AE: Anna Schovanec
PMs: Karlee Onstad, Anna Deckert
Senior Designer: Sherri Rutten
Designers: Me, Jen Sapienza
CW: Ella Smith
Flyer for a specialty promotional material for the 3M High Flow Filter Sytem.
The first page of a brochure that went on to be an in-depth ADA project for me. I developed the initial design, helped make edits, and made this cover.
Using social posts in the style guide for Command, I made this flyer to be put up in college campus bookstores.
This flyer needed to be created to match the new Post-It Easy Erase boxes.
With this flyer, I needed to take a client's idea and turn it into a piece that could be used as a template for future flyers. I illustrated the icons, and had to develop solutions to get the client's goals while still being ADA compliant.
All of the boxes on this flyer are fillable in PDF form. I had to make this flyer both ADA compliant, and be able to type from individual boxes into the next using the forms feature in Acrobat.
This flyer required a solid amount of photo editing to ensure all felt pad colors matched and the header photo had room for the headline.
Ad that needed to fit the Scotch guidelines and required photoshopping.
This flyer needed to contain a lot of content, and I needed to make an infographic that matched the style of related pieces.
